PPC stands for Pay-Per-Click, which is a type of online advertising where advertisers pay a fee each time someone clicks on their ad. Instead of earning visits organically (through SEO), you’re essentially buying visits to your website.
How PPC Works:
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Ad Platforms:
The most common PPC platform is Google Ads, but others include Facebook Ads, Instagram Ads, YouTube Ads, Bing Ads, etc. -
Bidding System:
You choose keywords (like “best cat toys”) and bid on them. Your ad may show up in search results or social feeds, depending on your bid and ad quality. -
You Pay Only for Clicks:
As the name suggests, you only pay when someone actually clicks on your ad — not just when it’s seen.
Common Types of PPC Ads:
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Search Ads: Show up on search engine results pages (like Google).
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Display Ads: Banner ads shown on websites across the internet.
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Shopping Ads: Product-based ads (great for e-commerce).
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Video Ads: Usually run on platforms like YouTube.
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Social Media Ads: Run on platforms like Facebook, Instagram, TikTok, etc.
Example:
If you bid $1.50 on the keyword “buy cat toys online” and your ad gets 100 clicks, you’ll pay $150 (100 x $1.50), regardless of how many people buy something — which is why ad strategy and landing page quality matter a lot.
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